How to Market Hospitals or Healthcare Providers by Ajeesh Thomas Thayyil

 



The primary elements of a successful plan…

A marketing plan is a strategic document
to achieve specific business goals and objectives
over a specific time period.

 Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind.

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Instead, they’re empowered to choose a healthcare business offering a consumer experience that meets or exceeds their expectations.

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers:

Relocation:

Ø  Providers are no longer accepting their healthcare insurance.

Ø  Higher costs for the same service.

Ø  Limited or no access to same-day appointments.

Ø  Limited or no access to direct communication with their physician.

Ø  Limited or no access to virtual care appointments (e.g., telehealth).

Ø  Limited or no access to secure online appointment scheduling, bill pay, or medical records.

Ø  Dissatisfaction with wait times.

Ø  A negative consumer experience.

Ø  No access to remote patient monitoring capabilities

That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning consumers in your area at the right moment.

 

Planning Your Healthcare Marketing Strategies

Doctors tell patients that an ounce of prevention beats a pound of cure. The same holds true for marketing. It’s better to have a marketing strategy in place now than wait until your consumer marketing CRM database is nearly empty.

What is healthcare marketing?

Healthcare marketing is a process of strategic outreach and communications built to bring in new healthcare consumers, shepherd them through their healthcare journey, and keep them engaged with the healthcare system, service, or product.

Today, virtually every type of healthcare business markets, including health systems, hospitals, multiplication providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more.

The best healthcare marketing plans integrate multi-channel, highly-targeted, and specific online and offline efforts to drive growth and engagement. All of which are focused on market-specific key performance indicators and return on investment.

When done properly, healthcare marketing can:

Ø  Enhance the patient experience

Ø  Keep healthcare consumers engaged with relevant, personalized, and timely outreach during their journey

Ø  Empower consumers to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers

Ø  Increase your consumer base, retain existing consumers long-term, and improve loyalty in your healthcare community

Ø  Drive more qualified leads and generate more revenue

Ø  Increase local physician referrals

Ø  Position your physicians as thought leaders in their market

Ø  Evaluate your productivity and re-align the strategy

Ø  Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace

Ø  Improve your online reputation

Ø  Build your brand

Rapid changes in the healthcare industry markets require agility and focus. You may need to hire a marketing agency and plan for a larger budget than you have in the past. But in the end, it’s worth it for that peace of mind—and to see your bottom line grow faster than ever before.

To help you along, we offer here our always up-to-date 15 strategies to include with any well-planned healthcare marketing plan.

Related: 6 Ways to Market Any Healthcare Organization

 

1. Use consistent healthcare branding

You might feel confident your expertise sets you apart from other healthcare providers or businesses. But let’s face it—to a healthcare consumer, one white coat looks just like the next, and consumers are famously unwilling to buy a product or service from someone they don’t know and trust.

When you build a strong and recognizable brand and promote awareness of it, you go a long way towards reducing your overall cost-per-acquisition and growing your ROI. First, you’ll need to determine what your brand is all about.

In other words, what’s unique about your healthcare business? Is it the way you treat healthcare consumers? Your family-friendly office? Your spa-like environment?

There is at least one thing that makes your medical team unique, and that’s what helps consumers remember your healthcare organization’s name. Promoting awards or accolades for this sort of achievement is a terrific way to build trust in your brand, especially because you’re asking consumers to trust you with their health.It may take time to determine what works best for your brand. But eventually, a sound healthcare marketing strategy with consistent branding and marketing materials will come together and represent your brand in the best possible light.

 

2. Evaluate the online patient experience.

Twenty years ago, simply having a website was enough to impress prospective healthcare consumers and help them find your healthcare brand identity.

Today, consumer engagement has become increasingly complex as the healthcare industry shifts more readily into virtual care experiences, like telehealth and remote monitoring. 

A website is your organization’s front door. It’s often the first thing consumers see; if it’s not optimized, it may also be the last time a person considers your hospital or healthcare practices.

Aside from ensuring your site has accurate and easily accessible contact information (e.g., locations, phone numbers, contact form, and primary services), the imagery and wording represent your consumer base.

On top of that, to encourage better engagement, healthcare businesses must include value-add experiences, like easy access to information, timely appointments, and high-quality communication with healthcare providers. It must be baked into every experience they have with your brand, intentional or not. User experience is an essential part of website design. But sometimes, designers are so focused on making the website look good that they forget to focus on the patient experience. We often find that websites need to be completely reimagined. But, we also look for ways to make small but immediate improvements to drive more business, like positioning the “Contact Us” form above the fold.

Creating a positive patient experience also means analyzing how most consumers typically engage with you (e.g., website, social media, paid ads, third-party listing service, etc.).

 

Consumers want to interact with you on their own terms. Your medical marketing strategy must account for every consumer touchpoint.

Examine the path consumers take after first engaging with your business and whether they call or submit a form (or not). Mapping your consumers’ journey can give you a better understanding of their needs and what can trigger a conversion.

3. Build a responsive healthcare website

A responsive website automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed from a computer, tablet, phone, or another mobile device.

It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank.

Google cares about the user experience. As of September 2020, Google committed to a mobile-first index of all websites, including Healthcare websites. This means it ranks responsive sites higher than non-responsive sites. However, even if your site is responsive, it’s important to confirm that your content and imagery load properly (and promptly) across all mobile device types.

4. Test site speeds

Healthcare marketers who study user (prospective healthcare consumer) behaviors online have proven that consumers are less willing to put up with slow loading times than ever before. It only takes 5 seconds to lose a prospective consumer.

What’s more, poor site speed may cause your medical or healthcare website to fall in the search engine results. You can test your site speed using Google’s PageSpeed Insights. If load times are slow, talk to your web developer about ways to speed it up. I also recommend checking the site speeds of your direct and indirect competitors to see how your site stacks up.

 

5. Optimize organic search engine results for prospective healthcare consumers

Search engine optimization is a powerful tool for getting your medical practices or hospital network to the top of the search engines. However, it’s a lot more complex than most people realize.

You cannot simply use the term “orthopaedic surgeon” 100 times throughout your website and hope to rank #1 on Google among all doctors, physicians, and surgeons providing healthcare services in your area.

SEO involves using the right optimal phrases and keywords so Google can understand your healthcare organization‘s websites. Focusing on organic SEO tactics helps you rank for the proper, relevant, and pertinent healthcare-related search terms (e.g., medical conditions, healthcare professional treatment of any type). However,  you must also use those terms naturally throughout your content because Google cares about readability first and foremost. This is only the beginning of healthcare marketing best practices for SEO, which also include:

Ø  Developing content pages full of high-quality information and optimized with your keywords.

Ø  Having internal links pointing back to relevant pages on your website.

Ø  Gaining external backlinks from reputable health sites.

Ø  Managing your site index or sitemap (making it easy for search engines to read and rank).

Ø  Claiming your healthcare website on Google Business Profile and complete your business listing with complete, accurate information.

Ø  Fill out every available section for each location

Ø  Incorporate photos and videos

Ø  Optimize local listings and reviews

Ø  Post frequently asked questions in the Q&A section

Ø  Optimizing your site with local SEO tactics (increasing your likelihood of appearing in the Google Local Pack).

Ø  Submitting your website to Google.

6. Use PPC and display ads for healthcare marketing

Paid search advertisements appear first in search results.

Search Engine Optimization (i.e., “Healthcare SEO”) is an organic marketing strategy used to earn a healthcare system, hospital, or practice greater visibility online.

However, even if your site ranks number one organically, for a search term like “surgeon in Tulsa,” there are still 3 or 4 paid advertisements above your organic web page that people will see first.

PPC (pay-per-click), or paid search advertisements,  are laser-targeted to appear first on the search engine results page (SERP) for a set of search terms. You can manage your budget with paid search and decide how much you’d like to spend to keep your site at the top of SERPs. Your return on investment is clear and defined with both PPC and display ads that appear on the sidebar or top of other websites.

7. Leverage social media (the right way)

Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies. Organic social media means posting photos, updates, events, etc., directly to Facebook, Twitter, or YouTube. It’s a valid brand-building strategy and lets healthcare consumers know what’s new.

However, it shouldn’t be your only social strategy. Paid advertising on social media is a better way to reach much larger numbers of the right people who may be looking for your services—even if you’re not already connected. Let’s face it: few people share posts from local healthcare organizations online unless they are already engaged with that group (or better yet) employed by it.

Paid social media is about more than pressing the “Boost Post” button that appears when you post from your business page. Like PPC or display advertising, it involves strategizing and budgeting to target the audience you want.

Related: Topical Social Media and YouTube webinar: COVID-19 and Healthcare Marketing.

8. Ask for reviews from healthcare consumers

Consumers want to see that others like them have had a good experience before scheduling their visit. Online reviews continue to gain credibility for potential and current patients. 86% of 1,124 US-based consumers surveyed trust online reviews as much as personal recommendations and believe they’re a reliable resource when choosing a new physician.

Typically, healthcare consumers only leave reviews when motivated to do so (e.g.,  if they’ve had an above-average or extremely poor experience). Unless you’re proactively asking for reviews, you’re missing out on opportunities to feature positive consumer feedback.

Keep your finger on the pulse of consumer feedback by incorporating automated, HIPAA-compliant review platforms into your healthcare marketing strategy.

While there are many good options out there, our agency provides clients with a highly scalable platform that offers the three most vital functions:

Review solicitation. Most review/rating sites allow you to ethically solicit reviews from healthcare consumers and patients, so long as you don’t artificially “stack the deck.” Your platform should allow you to request reviews at scale through text and email or on a one-on-one basis through QR codes, tablets, and individual text messages. Your platform can direct patients to websites like Google and Facebook and generate first-party reviews for your website. 

Review monitoring. While review monitoring for a single location is pretty manageable, it can be a nightmare for multilocation providers. What’s more, without the proper software, you will likely miss both good and bad reviews on dozens of rating sites.

Review responses. Your platform should also allow you to respond to online reviews easily. (More on this in a moment.)

Note: All client communications need to be empathetic and HIPAA compliant. Also, be sure never to post or buy fake third-party reviews.

9. Follow up with consumer feedback in your marketing efforts

If a  healthcare consumer shares a poor opinion of your practice on outside review sites such as Google, Facebook, and Yelp, you need to respond and show that you’re working to resolve the problem. With the proper follow-up, consumers may be motivated to update their reviews to let others know you resolved the issue quickly.

Reputation management should be a part of any healthcare marketing strategy, but this doesn’t mean you should get defensive about negative reviews. Instead, look at them as learning experiences and upgrade processes and equipment as needed to ensure the best possible patient experience moving forward.

10. Look into traditional media options

Many healthcare businesses are reluctant to invest in external media opportunities: traditional advertising sources like radio, television, billboards, and newspapers. These can be significant investments, so you must be careful where you spend your money to see the best, tangible results.

Having unqualified healthcare media buyers make these decisions for you is the best way to make sure your advertisements get seen by the right people at the right time. A billboard in the middle of nowhere does little to bring in healthcare consumers, but a television advertisement that runs on a channel with demographics that represent your average consumer can do wonders for your ROI.

11. Build physician referrals into your medical marketing plans

How does your practice reach potential referring doctors? If you’re not using a physician liaison, you’re not getting what you need. Doctor referrals are some of the best organic marketing strategies for bringing in new healthcare consumers. ​​To ensure you’re receiving as many doctor referrals as possible, you or your physician liaison must be proactive and exercise best practices in professional communications and relationships. Here are several suggestions to help you get started:

Meet & greet

Welcome every new healthcare professional to the area with a personal note or in-person visit.

Build and maintain relationships

If you want doctors to refer their patients to your practice, they must trust your ability to provide exceptional care. Not only that, but they’ve got to like you. Reach out regularly to establish a friendly, professional relationship.

Get involved

Referring physicians are more likely to take notice of your practice, value your skills, and entrust their patients to your care if you’re actively engaged with your community.

Follow up regularly

Thank referring physicians with a phone call or handwritten note, and keep them apprised of the referred patient’s condition and the course of treatment you administered or prescribed. They’ll appreciate the information and your attention to detail, which may also help persuade them to refer additional patients to you.

Keep it simple

Make it easy for doctors to refer their patients to your practice. Keep your contact information on your website, social media accounts, and business cards up-to-date, and have an easy-to-use referral form on your website.

Scale your outreach.

In decades past, it was easy for solo practice specialists to build relationships with referring doctors one-on-one. Today, hospitals and multilocation groups are far too large, and the competition is too great to contemplate just “dropping by with some business cards.” Instead, larger organizations rely on a team of skilled physician liaisons and the right digital marketing tactics to woo referring physicians.

See also: Doctor Referral Building That Works

12. Check in with your current healthcare consumers

Though it may not compare to digital advertising, word-of-mouth referrals should always be part of your overall medical marketing strategy.

Follow up with your healthcare consumers after an appointment or procedure to see how they’re doing. Ask about their families, or send birthday cards with a personalized touch. You should also send emails and text reminders for follow-up appointments (in-person or via telemedicine) and do whatever you can to maintain a positive relationship.

Consumers will always appreciate you taking the time to reach out and may go out of their way to recommend your business to friends and family.

13. Become an authority in your specific field of medicine

Prospective healthcare consumers are more likely to remember brands that establish themselves as an authority in their medical specialty. Your public relations strategy should involve reaching out to appropriate media outlets when you have something noteworthy to share—it’s almost free advertising for your healthcare brand.

Stay up-to-date with your specific healthcare industry niche through LinkedIn groups and other online forums. Consider following sites like HARO (Help a Reporter Out) to learn about interview opportunities. Submit healthcare community press releases from time to time—and consider hiring outside help to boost your visibility.

 

14. Track your marketing strategy

You should continuously monitor how your medical marketing strategy pays off in terms of ROI. Each year, your healthcare marketing budget should adjust in terms of what you want to focus on and be based on a careful study of your metrics (performance analytics dashboard). There are many ways to do this type of healthcare consumer marketing tracking:

Use a CRM (customer relationship management system) like HubSpot to track how healthcare consumers engage with your campaigns via emails, call centers, or targeted landing pages.

Use Google Analytics to determine which terms you rank for and which terms you’re missing out on.

Track your PPC campaigns by setting up Google AdWords.

Use a HIPAA-compliant call-tracking system to see how your paid advertising is paying off and monitor your front desk.

See also: The HHS/CDC’s Gateway to Health Communication.

15. Audit your call center’s response to your healthcare marketing initiatives

You can have the best healthcare marketing strategy for anyone in your area, but you lose money and opportunities if your call center cannot handle calls properly. An audit of your healthcare consumers’ call center experiences may reveal any of the following:

Long hold times for potential consumers

Confusion or consumer misinformation

A slow scheduling system

An inability (on the part of your staff) to discuss or present your healthcare services

No strategy in place to get consumers to make a commitment or book an appointment

We strongly believe that no healthcare marketing strategy is complete without adequate training for your call center. This helps you and your team learn how best to represent your brand.

Ready to update your marketing plan? Implement these 15 strategies to gain and keep consumers and grow your business.

Strategic Planning for Medical Tourism

In fact, planning is no less important in a changing environment; it may well be more important. Organizations need to be very clear on medical tourism industry needs and then work to address them through similarly clear organizational missions, priorities, and objectives.


The challenge of delivering patient care has become greater with changes in the healthcare industry, and it is here that long-range or strategic planning for medical tourism can be most helpful.


Planning is designed to help an organization define its vision for the future and then determine systematically how it will get there, understanding obstacles and figuring out ways to overcome them.
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There is an important caveat. Longer-range planning requires some level of organizational stability. It is very difficult to plan in a crisis, and unrealistic to look five years ahead unless an organization has some confidence that it will exist next year, and that most of its key staff and its physicians will continue to be affiliated with the organization.


Leadership also needs the time to plan, and with the daily challenges in an organization, it is extremely beneficial to engage a healthcare consultant to assist. Moreover, while planning provides increased organizational definition, a sound base for planning is consensus concerning a well-defined mission statement and/or organizational goals.


These must often be developed as a foundation for longer-term planning. It is also difficult to plan if the organization is so young or its leadership so new that they do not have a good sense of the medical tourism industry and of the competition.


Most new organizations find that they do best by first attempting to reach consensus on a mission statement and then doing shorter-range planning, usually for a single year. Learning from that experience, they can begin a longer-term planning process.
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Planning that focuses on a period of three years or more requires an organized, serious effort which takes time and energy. Moreover, planning is not a one-time effort; any plan needs to be reviewed, monitored, and updated.


The benefits to an organization can be significant — a clear focus, a sense of joint purpose and agreed-upon priorities, consensus on strategies, and a basis for measuring progress and impact. Patients recognize the hospital facility, but individuals’ needs are typically more narrowly defined among:

  • Bariatric
  • Behavioral Health
  • Cardiology
  • Cardiovascular
  • Emergency Department
  • Geriatrics
  • Imaging
  • Neurosciences
  • Oncology
  • Orthopedics
  • Outpatient Care
  • Pediatrics
  • Primary Care
  • Rehabilitation
  • Women’s Services

What’s more, there are the needs, interests and influences of — and the consensus among — the internal voices in your organization, including administrators, directors, medical staff, employees and many others.Making it all more complex, the competitive environment — and even the delivery system itself — is constantly changing. Also the “customer” and their “purchase” are unlike any retail transaction. Often, the objective is to provide a convincing solution in advance of an actual patient need.

Did we mention patient experience/satisfaction, institution branding and messaging, professional reputation, wellness initiatives, community relations, cultural imperatives and government regulations?

 The critical elements of a hospital marketing plan are detailed in a series of previous educational articles.

  • Target Marketing – Establishing Target Customers
  • Competition Analysis
  • SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
  • SMART Goals
  • Strategies and Tactics
  • Marketing Budgets
  • Marketing System

It’s not an easy task, but it is an important one. A comprehensive marketing plan for hospitals provides the insight and tools needed to anticipate, assess, prepare, build a roadmap to follow, cover your bases, construct necessary support systems, protect yourself in the healthcare marketplace, win consensus, inspire a winning culture and specifically define the measure of your marketing success.

Disconnected marketers… and what to do instead.

In this circus-like environment that’s part art and part science, it’s nearly impossible to please everyone. Is it any wonder that many CEOs don’t really trust marketers? This observation isn’t exclusive to healthcare marketing. But, according to a Fournaise performance survey in business, 80 percent of CEOs believe that “marketers are too disconnected from the short-, medium- and long-term financial realities of companies.“And that’s because 78 percent of these CEOs think marketers too often lose sight of what the real job is: to generate more customer demand for their products/services in a business-quantifiable and business-measurable way.”

In our experience, most successful marketing pros that we know are numbers-oriented people. A hospital marketing plan in their hands is designed to clearly express specific goals and quantifiable results. Ultimately, this is what creates business credibility with top management.

Internally, they have learned to communicate in hard numbers. They know that metrics, analytics and real-dollar Return-on-Investment (ROI) numbers are the primary language of administrators as well as physicians.

Doctors are trained in science, and they rely on evidence-based practices. Similarly, business-minded administrators, chief financial officers and managing executives will view a hospital marketing plan from the bottom-line up. Neither group will be overly impressed with what they regard as “soft metrics,” such as “the number of brochures created and printed” or even “the number of people attending an event” (production outcomes).

The true scoreboard of success is an effective, strategic marketing plan that is carefully aligned with — and supporting of — your hospital’s business objectives.

  • Embrace strategic outcome metrics — The number of website visitors, Facebook likes, blog articles posted, social media mentions and the like constitute useful — but intermediate — data. Construct the elements of your marketing plan to account for quantifiable, measurable return on investment (dollars out over dollars in). It should also account for other specific numbers, such as trackable new patients, referrals and referral-source activity, preference and image ratings, measurable market share and the like.
  • Drive toward realistic expectations – The nature of strategic plans is to achieve quantifiable goals. For each service line or marketing campaign, include performance indicators that can be monitored and managed from baseline to conclusion. And, whenever possible, make midcourse adjustments that remove obstacles and enhance success.
  • Research prospects for success – Business success favors those service lines where the marketing territories, target audiences and consumer needs are the strongest. Orient your plan to leverage those opportunities that meet public demand. It’s not about what you’re selling; it’s about what the market needs and wants.
  • Firm goals and flexible strategies – The nation’s health care system continues to reinvent itself, and any viable plan needs to adapt when necessary. A good marketing plan will hold to achieving the defined goals and objectives, but also recognize that anticipated strategies, tactics, media and budget to achieve the goals can, and sometimes should, be modified for success.
  • Track results in real time — While after-the-fact analysis has value for future planning, immediate feedback is a guide to flexibility and often allows for midcourse changes. Push the winners; fix or stop losers. If you’re not tracking, you’re flying blind. You’ve got to track… constantly and preferably in real time.
  • Execute with enthusiasm — Marketing is neither a “nice-to-have” initiative nor a business afterthought. The sum effect of a plan is truly mission-critical for the viability and growth of a hospital, regardless of the size of the facility or organization. Consequently, an aggressive play-to-win attitude helps fuel success. The attitude is contagious with management, medical staff, colleagues, team members and ultimately the people and community that you serve.

A final thought…

For any hospital, large or small, the construct and implementation of a comprehensive marketing plan are complex and dynamic. (Please reach out to us, we can assist with that.) As a starting point, connect with us here for creating a plan that meets your hospital business objectives.

You’ll find more information about building a marketing system in our instructional library. And for related reading, click through to these articles:

 

Use these simple, cost effective marketing tips for your hospital to make it the preferred choice for patients.

Hospital marketing is challenging to say the least. You can’t really inspire people to come visit a hospital. You know they won’t. However, you need to increase your patient base to do justice to all the investments you have made on your hospital and subtly marketing your brand is the key. We share with you some tips that will help you create a brand awareness with minimum investments.

8 Subtle Marketing Tips to Create Awareness about Your Hospital Brand.

1. Get A Responsive Website

The first thing most potential patients will try to do is go through your website (until and unless it is an emergency and your hospital happens to be the nearest) and find out as much about your hospital as possible, online. So don’t just build a website that displays information about your hospital and your team, but focus on giving patients useful health information to take better care of themselves and their family. Good idea would be to talk about preventive care.

2. Use Social Media Well

The world is on social media. Facebook, Twitter, Instagram, LinkedIn and the likes are the virtual places where you can reach to create brand awareness with potential customers as well as attract good talent. Appearing on social news feeds often will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.

3. Don’t Underestimate the Power of SEO

You know your potential consumer is going to hit Google, right? When your potential patient searches for best healthcare practice you want your hospital’s website to pop up on the first page. That is what Search Engine Optimization (SEO) does. Get your web developer and content editor to focus on SEO keywords. Hire a SEO consultant, you do not need a full time employee on your payroll for this.

4. Stress on Internal Marketing too

That’s right. Every employee of your hospital is your spokesperson. Get your HR Head to make the employee experience at your hospital great and get them talking good things about their hospital.

 

5. Give Patient a Chance to Say Wow

Branding is not what you tell your customers, it’s what they tell each other about you. Enhance patient care, and they are sure to remember it for a long time. Give them care and attention and they will speak for you. Get your Operations Head to work towards giving the patient an exceptional experience. Nothing works better than Word of Mouth.

6. Shoot Emails

Emails are effective. Get your IT team to maintain a subscriber email list and share helpful informative emails based on the patient’s illness. It tells your patients that you care for them even after they leave your hospital. Maintaining communication with useful, helpful and high value information is key to building a good hospital brand.

7. Showcase

Get your good work out there as testimonials, videos, patient stories etc. Post on your website, post and re-post on social media, show it on the LCDs in the hospital waiting areas. Talk about break through treatments in interviews, conferences and public forums.

8. Automate your operations

The patient and the family is already stressed when they are in a hospital. Make their experience simple and easy by using a reliable Hospital Information System (HIS). This will make a world of a difference in the experience right from registration to patient discharge. Another pain point for patients is the way hospitals manage health insurance claims and settlement. Using a robust revenue cycle management solution (RCM) would play an important role in taking the stress out of hospital insurance claims management.

Show your patients and the society in general that you care about their health and well-being and you really do not want them to reach a stage where they have to go to a hospital.

 

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