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MARKETING Vs. BRANDING - BUSINESS CONCEPTS BY AJEESH THOMAS THAYYIL 

 When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.

The truth is, marketing and branding are two very different concepts. And if you want your business to succeed, you need to understand the differences between the two—and how to effectively use each to take your business to the next level.So, what exactly is branding? What’s marketing? What are the differences between the two—and how can you use both to build a successful, impactful business?

Definitions of marketing vs. branding

First things first—before we jump into the differences between marketing and branding, let’s first cover what, exactly, marketing and branding are.

Marketing is defined as the set of tools, processes, and strategies you use to actively promote your product, service, and company. Think of marketing as the actions you take to connect with your customers and get them to buy your products or services.

Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique. It’s your key brand elements, like your logo, your website, and your brand style guidelines. If marketing is what gets people to engage with your company for the first time, branding is what keeps them coming back for years to come.

Think of it like this: if your brand was a Big Mac, your branding would be the “special sauce”—and your marketing would be anything and everything you do to get your customers excited to take a bite (like your commercials, social media ads, and other campaigns).

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